Children in needs aim is to make a positive change to the lives of disadvantaged children and young people right here in the UK. Their vision is a society where each and every child and young person is supported to realise their potential.
In 2009, The BBC Children in Need Appeal raised over £39 million which will be used to support projects across the UK and for every penny you gave the charity, a penny will go towards projects helping disadvantaged children in the UK. We are able to make this promise because the charity uses its investment income and Gift Aid to cover all running costs. Every year, thanks to public donations and the amazing efforts of fundraisers, schools, businesses and our corporate partners, we are able to provide support to thousands of youngsters aged 18 and under. Its target audience is therfore everyone,mainly adults but they like to get children involved in fundraising so the website is colourful and the idea of Pudsy Bear is good because everyone now connects the two and whenever you see the bear you connect it with the charity and vice versa.
Tuesday, 11 January 2011
Campaign Brief.
Campaign Brief
During our campaign project we were set a task to design our own campaign to help a local charity, our groups being quidenham hospice. Before we got in contact with them we had to research them,find out what they did. We had to research a couple of other charities aswell such as NSPCC. We then had to get in contact with our charities explain to them that we were creating a campaign that would bring in better donations to them because we found out that charities can only put out 20% of what is donated to them which is not alot. We knew this becasue we watched a video, mary queen of shops, showing how some charity shops get donated things such as dirty nappies and broken toys.
For our campaign we had to design a poster and a leaflet (and were wncoraged to make a video journal) where we included unique things about our charity, such as, our chairty was the only one that took electrical goods. We also had to create another poster to put up around school to ask people for donations,so when we made a poster we had to take into account our target audience which would've been teenagers ranging from 11-18, and when and where to bring them in, this was unfortunatly unsuccessful but we have written a letter to them explaining why we think this e.g it was to near christmas and there were loads of campaigns and charites asking for donations.
While we were doing this we also had to create a performance and workshop for a local school to encourage them to 'share' or donate good quality old toys, we did this by playing games,such as hide the toys,where they had to find the hidden toys and if they found more than one, they had to give one away to their friends. I thought this would be a good way of getting a point across, especially to young children because playing games grabs there attention and they enjoy it and would hopefully learn something from it. In the end it was a success,the children enjoyed themselves and when we asked them if they had learnt something, the majority put their hands up.
We used to have more regular contact with our charity because we could go and see them before,but we haven't been into town for a while so we were encouraged to write letters which we wrote, but never got round to sending so we will have to resume contact with them soon and update them on whats happened before we move onto the next project.
During our campaign project we were set a task to design our own campaign to help a local charity, our groups being quidenham hospice. Before we got in contact with them we had to research them,find out what they did. We had to research a couple of other charities aswell such as NSPCC. We then had to get in contact with our charities explain to them that we were creating a campaign that would bring in better donations to them because we found out that charities can only put out 20% of what is donated to them which is not alot. We knew this becasue we watched a video, mary queen of shops, showing how some charity shops get donated things such as dirty nappies and broken toys.
For our campaign we had to design a poster and a leaflet (and were wncoraged to make a video journal) where we included unique things about our charity, such as, our chairty was the only one that took electrical goods. We also had to create another poster to put up around school to ask people for donations,so when we made a poster we had to take into account our target audience which would've been teenagers ranging from 11-18, and when and where to bring them in, this was unfortunatly unsuccessful but we have written a letter to them explaining why we think this e.g it was to near christmas and there were loads of campaigns and charites asking for donations.
While we were doing this we also had to create a performance and workshop for a local school to encourage them to 'share' or donate good quality old toys, we did this by playing games,such as hide the toys,where they had to find the hidden toys and if they found more than one, they had to give one away to their friends. I thought this would be a good way of getting a point across, especially to young children because playing games grabs there attention and they enjoy it and would hopefully learn something from it. In the end it was a success,the children enjoyed themselves and when we asked them if they had learnt something, the majority put their hands up.
We used to have more regular contact with our charity because we could go and see them before,but we haven't been into town for a while so we were encouraged to write letters which we wrote, but never got round to sending so we will have to resume contact with them soon and update them on whats happened before we move onto the next project.
Tuesday, 14 December 2010
Campaign - LO4
Wymondham High School
Folly Road
Wymondham
Norfolk
Folly Road
Wymondham
Norfolk
14th December 2010
Dear Sir/Madem
The campaign part of the Diploma has done well in some parts but not as well in others. We haven't managed to raise many donations due to the fact that around this time of year a lot of people are getting charity bags through the door and its a convienient time to get rid of things before Christmas and people have only so much to give. But you could consider this idea if you havent already because it seems to work well. But on the other hand we have raised a big amount of awareness of your charity with our posters,leaflets and performances. Another good thing is have also enjoyed working on this topic and have learnt alot about your charity. Overall i think the campaign was successfull because we may not have gotten many donations but we all had a good time,learnt alot and raised awareness for your charity.
Yours faithfully
Kaidee
Tuesday, 7 December 2010
Letter to our charity
Wymondham High School
Folly Road
Wymondham
Folly Road
Wymondham
Norfolk
7th December 2010
7th December 2010
Dear Quidenham Hospice
Im writing to you to update you on how we are doing with our campaign module. We've made posters and leaflets which have been put up and given out around school and we've also asked the school to get involved and to bring in any spare donations they have. We incorperated a part on the fact that you take electricals, which not many charity shops do, and we've tried to put on our poster that you do gift aid. We have put a date on our poster for any donations poeple have to be brought in on that day and we hope to bring you a big bagful of good quality donations. To raise awareness we have also made a t.v advert which might be shown in assemblies and form time to show the rest of the school what we are doing.
I'd just like to thank you for helping us with our project and we hop you've enjoyed working with us as much.
Yours faithfully, Kaidee.
Artefact - Todays Lesson - 7/12/10
In todays artefact lesson i carried on with my shoe. I cut the masking tape off of my shoe usuing a penknife which took forever and used that as a template to make the paper part of my shoe,which next week i will glue together and put a thin material round. I need to remember to bring in some needles to stick onto my shoe before it's dipped in wax. Ive got a lot to do next week so i really need to concentrate.
Wednesday, 24 November 2010
23/11/10 - Artefact Lesson
In todays lesson we looked at a slideshow of artists which was aimed to inspire us and make us think about our shoe design. I wasnt going to change my shoe until i saw this slideshow and have now changed my shoe design, which instead of a checked shoe with a cotten reel as a heel, i have decided to stick some needles to a thin material and dip in wax to create a blurred vintage effect. We finished any plans we needed to finish and then went on to start creating our shoes. I had to make a shoe pattern for my 'Fashion Shoe' and i done this by getting a shoe template and covering it in masking tape,and cutting out the sections which would then fit together to form the shoe much like the net of a cube. Next lesson im continuing this and making the base of my shoe out of a thin material. I learnt about some interesting artists in this lesson and how u can make a shoe out of anything to look like anything, if u put your mind to it.
Health and Safety when making my shoe
When making my shoe i will be using materials such as sharp needles and wire which can be dangerous,to prevent injury make sure i keep my needles in the packet until i need them and if im using wire be careful to cut it with wire cutters and make sure its near no one elses face. I also need to be carfull when using the penknifes and need to keep away from everyone else and make sure im not jogged.
Tuesday, 23 November 2010
Paper Shoes
The paper shoes we made at the start of the year in Artefact were meant to help us later on when we were making our actual shoes. This is because we had to put the shoe together and design it ourselves which made us thinkabout what we wanted our shoes to look like. My paper shoe was blue and gold and i tried to give it a vintage edge with the rich waxy gold colour i used ... it reflected a little bit on the design of my actual shoe as i used the blue and the vintage effect but ive changed my shoe design now which you can read in another one of my newer blog posts but it still has the vintage edge and making the little paper shoe made me think independantly about how i wanted my shoe to look.
How our Campaigns going
Last week when donations were meant to be bought in none of the Campaigns got any donations and we think this is because we didnt advertise out Campaigns enough or for long enough and its considered 'uncool' for children our age to donate.And I think one of the reasons is that a lot of people couldnt be bothered to walk all the way to the Drama Studio at their lunch or breaktime and i think it would've helped if we had a different room for them to bring their donations to. So, now were going to change our target audience to the teachers,weve now started making posters to be read out in staff breafing so that all teachers know including the part time teachers which can hand their donations in to Mr.Cole or Mrs.Haythorpe if they arnt here on a tuesday. We hope the teachers will do a better job at donating than the students!
Tuesday, 9 November 2010
09/11/10 - Campaign Lesson
In todays lesson we carried on working on and improving our blogs by working through the learning objectives,i found out that i need to put evidence to my work to make it of a higher standard,we also talked about making a questionaire to give to the younger children to evaluate if they think we did well and what they think we could improve,which would be helpful when completing leanring objective 5.4 and we worked on improving out t.v adverts and performances ready to film them next week.
09/11/10 - Artefact Lesson
In todays lesson we went over what we should be doing and putting in our blogs and how to improve them,we looked at exemplery blogs and work and i gained a few ideas of how i could make my work better;i need to be more creative with how i present it and put a little big more effort in e.g instead of writing the bare minimum add more to my work to make it of a higher standerd.Afterwards we carried on planning our shoe and i went into the i.c.t suite and printed off some pictures for my plan,and then started to improve my blog after what was said in lesson.
Questionaire
This Questionaire will measure how well we think and how well the year 2's think we have done with our Campaign and will measure its success:
Theatre in Education
Theatre in Education is using Drama or Media to help children learn about something i.e charities and sharing.
In the campaign part of my Diploma we are using Theatre in Education to teach young year 2 children how to share and give their old good quality toys and clothes (and maybe even electrical goods if your donating to Quidenham) to charity.
We were inspired to do this because recently we had the 'Tiny Giants theatre conpany' come into school and give us a performance called 'Perfect' and we thought it would've been a good way to teach younger children.
In the campaign part of my Diploma we are using Theatre in Education to teach young year 2 children how to share and give their old good quality toys and clothes (and maybe even electrical goods if your donating to Quidenham) to charity.
We were inspired to do this because recently we had the 'Tiny Giants theatre conpany' come into school and give us a performance called 'Perfect' and we thought it would've been a good way to teach younger children.
Shoe Work
These are the pictures from when we did the work on how shoes used to be made,ive written up the factory information by hand but im putting the pictures on here.
Wednesday, 3 November 2010
Video Journal - How Would I Use It
I found Tuesday interesting because i learnt that i could express myself in other ways other than just writing,i could do a Video Journal. On Tuesday i learnt what an editing script was and even tried doing one myself which was quite hard because it was very fast,i also learnt that i could do different kinds of filming in my video journal other than just filming myself talking to the camera;i could use it so you dont see my face,but you see what i see.
I would use a video journal in Artefact to film all the different stages of when i'm making my shoe - for example, i could film myself during lesson and then tell the camera what i found difficult and easy about that lesson and what i will need to do next lesson. I could use a video journal in Campaign by filming any shop visits and then talk to the camera about what i have learnt from that visit and also how our advert is coming along,i could even put a film of us doing our advert into my video journal.
I would use a video journal in Artefact to film all the different stages of when i'm making my shoe - for example, i could film myself during lesson and then tell the camera what i found difficult and easy about that lesson and what i will need to do next lesson. I could use a video journal in Campaign by filming any shop visits and then talk to the camera about what i have learnt from that visit and also how our advert is coming along,i could even put a film of us doing our advert into my video journal.
Tuesday, 2 November 2010
What happned in todays lesson - 02/11/10
In todays lesson we made a final plan of the activities and games we would be doing with the year 2's and focused alot on how we would get them to calm down or be quiet,by using techniques suck as,putting their hands on their head and counting to ten, or when a year 10 shouts 'hip' the year 2's shout 'hop',basically to engage them and get their attention again.
One of the games we have chosen to do is 'Find the toys' which is when the year 10's hide all of the toys in a classroom and the year 2's go in and find a toy - if they find more than one they have to give their toy to someone who hasn't found one yet, making the whole idea of sharing or 2 "donating" clear to them,because the point of the whole day is to get the to donate their old good quality toys to charity which is sharing,but we've used games such as this to get the point accross first. An activity we have planned is where two of the year 10's are acting out a scene where they are not sharing something,and when the year 2's see that they are not sharing they will shout 'STOP' and will tell the year 10's how to do it correctly and if they wanted,join in themselves.
One of the games we have chosen to do is 'Find the toys' which is when the year 10's hide all of the toys in a classroom and the year 2's go in and find a toy - if they find more than one they have to give their toy to someone who hasn't found one yet, making the whole idea of sharing or 2 "donating" clear to them,because the point of the whole day is to get the to donate their old good quality toys to charity which is sharing,but we've used games such as this to get the point accross first. An activity we have planned is where two of the year 10's are acting out a scene where they are not sharing something,and when the year 2's see that they are not sharing they will shout 'STOP' and will tell the year 10's how to do it correctly and if they wanted,join in themselves.
Monday, 1 November 2010
Fashion Illustration
3.2 - Generate appropriate ideas.
Investigating a campaign - Childline
The main message behind this campaign is to stop child abuse of any form,they use ideas such as 'full stop' which is a green smiley face representing a full stop and the end of child abuse.
Obviosuly the target audience for this particular campaign would be children up to the age of about 17 but it also helps adults or other young children to report of any child abuse they know about
The main methods used to appeal to the target audience (children) is big bold writing, the idea of 'put a full stop to child abuse now' using the green smiley face and making there website and t.v adverts as child friendly/appealing as possible. I remember when someone dressed as a green smiley face used to bring in rulars and rubbers into primary school and told us about the charity and what it does.
This campaign is a very successfull campaign with lots of child abuse stopped each day.It's now national and so big that i even remember the number without needing to look for it,which is a very good thing in my eyes,if they can get children like me,that arnt even being abused,to remember something important about their charity.
Learning objective 5.1 - Understand the nature and purpose of campaigns.
Obviosuly the target audience for this particular campaign would be children up to the age of about 17 but it also helps adults or other young children to report of any child abuse they know about
The main methods used to appeal to the target audience (children) is big bold writing, the idea of 'put a full stop to child abuse now' using the green smiley face and making there website and t.v adverts as child friendly/appealing as possible. I remember when someone dressed as a green smiley face used to bring in rulars and rubbers into primary school and told us about the charity and what it does.
This campaign is a very successfull campaign with lots of child abuse stopped each day.It's now national and so big that i even remember the number without needing to look for it,which is a very good thing in my eyes,if they can get children like me,that arnt even being abused,to remember something important about their charity.
Learning objective 5.1 - Understand the nature and purpose of campaigns.
Tuesday, 19 October 2010
Step-by-Step plan to making my shoe.
Week 1,Step 1:
I will write down my inital ideas and what materials etc i think il be using on my shoe and whether it will be high heel, flat or a mens shoe. I will also need to get my materials.
Week 2,Step 2:
Will finish any planning that needs to be done and will have materials needed to create my shoe,i will start to modrock a shoe template.
Week 3,Step 3:
Carry on any mod-rocking that needs to be done,wait for that to dry and if i have time add on any material that can be added.
Week 4,Step 4:
Start adding materials to my shoe and add on the heel which will be a cotten reel instead of an actual heel because the shop im designing a shoe for is the needlework shop.
Week 5,Step 5:
Finish adding materials and any little parts that need to be added&generally finish the shoe off.
Week 6,Step 6:
Write the health and safety regulations out and whether we had to use anything that could have been dangerous&if needed (and if i have enough time) finish any parts of my shoe that haven been finished.
Week 7,Step 7:
Make sure my shoe is dry and finished and take it to the needlework shop in town.
The above plan im now changing because after being showed a powerpoint on artists i have decided to change the design of my shoe to the following;
im going to make it out of a thin material which can be dipped in wax,but before i dip it into the wax im sticking needles to the thin material so u can just see them through the wax which i think links in well with the needlework shop as it does go with the name,but i might also add more materials other than needles and if i do il update this blog post further down.
By updating my plan i am using learning objective 3.4 (be able to moniter my own creativity)
Week 1; Write my plan and initial ideas down
Week 2; Make sure my plan is finished and work out what materials i will need to get for making my shoe.
Week 3; Start to make my shoe pattern..using a shoe template
Week 4; Finish doing the pattern of my shoe and cover it in a thin material
Week 5; Add the needles and any other things to the thin material to be dipped in wax next week.
Week 6; Dip my shoe in wax and leave to dry
Week 7; Make sure my shoe is done and take to the needlework in town.Update my plan if needed.
I will write down my inital ideas and what materials etc i think il be using on my shoe and whether it will be high heel, flat or a mens shoe. I will also need to get my materials.
Week 2,Step 2:
Will finish any planning that needs to be done and will have materials needed to create my shoe,i will start to modrock a shoe template.
Week 3,Step 3:
Carry on any mod-rocking that needs to be done,wait for that to dry and if i have time add on any material that can be added.
Week 4,Step 4:
Start adding materials to my shoe and add on the heel which will be a cotten reel instead of an actual heel because the shop im designing a shoe for is the needlework shop.
Week 5,Step 5:
Finish adding materials and any little parts that need to be added&generally finish the shoe off.
Week 6,Step 6:
Write the health and safety regulations out and whether we had to use anything that could have been dangerous&if needed (and if i have enough time) finish any parts of my shoe that haven been finished.
Week 7,Step 7:
Make sure my shoe is dry and finished and take it to the needlework shop in town.
The above plan im now changing because after being showed a powerpoint on artists i have decided to change the design of my shoe to the following;
im going to make it out of a thin material which can be dipped in wax,but before i dip it into the wax im sticking needles to the thin material so u can just see them through the wax which i think links in well with the needlework shop as it does go with the name,but i might also add more materials other than needles and if i do il update this blog post further down.
By updating my plan i am using learning objective 3.4 (be able to moniter my own creativity)
Week 1; Write my plan and initial ideas down
Week 2; Make sure my plan is finished and work out what materials i will need to get for making my shoe.
Week 3; Start to make my shoe pattern..using a shoe template
Week 4; Finish doing the pattern of my shoe and cover it in a thin material
Week 5; Add the needles and any other things to the thin material to be dipped in wax next week.
Week 6; Dip my shoe in wax and leave to dry
Week 7; Make sure my shoe is done and take to the needlework in town.Update my plan if needed.
Leaflet for our campaign
This is the leaflet we created for out campaign. It contains information about the charity,and will hopefully inspire people to donate. It will be one of our main ways of broadcasting our Campaign.
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