Campaign Brief.

Campaign Brief


During our campaign project we were set a task to design our own campaign to help a local charity, our groups being quidenham hospice. Before we got in contact with them we had to research them,find out what they did. We had to research a couple of other charities aswell such as NSPCC.  We then had to get in contact with our charities explain to them that we were creating a campaign that would bring in better donations to them because we found out that charities can only put out 20% of what is donated to them which is not alot. We knew this becasue we watched a video, mary queen of shops, showing how some charity shops get donated things such as dirty nappies and broken toys.
             For our campaign we had to design a poster and a leaflet (and were wncoraged to make a video journal) where we included unique things about our charity, such as, our chairty was the only one that took electrical goods. We also had to create another poster to put up around school to ask people for donations,so when we made a poster we had to take into account our target audience which would've been teenagers ranging from 11-18, and when and where to bring them in, this was unfortunatly unsuccessful but we have written a letter to them explaining why we think this e.g it was to near christmas and there were loads of campaigns and charites asking for donations.
             While we were doing this we also had to create a performance and workshop for a local school to encourage them to 'share' or donate good quality old toys, we did this by playing games,such as hide the toys,where they had to find the hidden toys and if they found more than one, they had to give one away to their friends. I thought this would be a good way of getting a point across, especially to young children because playing games grabs there attention and they enjoy it and would hopefully learn something from it. In the end it was a success,the children enjoyed themselves and when we asked them if they had learnt something, the majority put their hands up.
            We used to have more regular contact with our charity because we could go and see them before,but we haven't been into town for a while so we were encouraged to write letters which we wrote, but never got round to sending so we will have to resume contact with them soon and update them on whats happened before we move onto the next project.
       

Questionaire

This Questionaire will measure how well we think and how well the year 2's think we have done with our Campaign and will measure its success:

Leaflet for our campaign

This is the leaflet we created for out campaign. It contains information about the charity,and will hopefully inspire people to donate. It will be one of our main ways of broadcasting our Campaign.

Storyboard&Tv advert

Our advert:

Scene One: (black and white)

A young girl lying in a hospital bed, her mum gets told by the doctors her daughter may not live for much longer due to a serious terminal illness. We see the doctor walk away, and the mother cry.

Scene Two:

A man dumps a bag of donations outside a charity shop and it turns to colour and a ‘kerching’ noise plays.

Scene Three:

The girl gets out of bed happily because she now has enough money to go on a day out with her family and she immediately steps into a park and she is running along holding balloons with her family.

Scene Four:

The man who dumps the donations stands up and says: ‘Look how easy it is to put a smile on a child’s face’. And ‘don’t wait, go donate’ appears on the screen.

This advert is a way to broadcast our campaign which helps complete learning objective 5.2

Tv advert for our Campaign

Our advert:

Scene One: (black and white)

A young girl lying in a hospital bed, her mum gets told by the doctors her daughter may not live for much longer due to a serious terminal illness. We see the doctor walk away, and the mother cry.

Scene Two:

A man dumps a bag of donations outside a charity shop and it turns to colour and a ‘kerching’ noise plays.

Scene Three:

The girl gets out of bed happily because she now has enough money to go on a day out with her family and she immediately steps into a park and she is running along holding balloons with her family.

Scene Four:

The man who dumps the donations stands up and says: ‘Look how easy it is to put a smile on a child’s face’. And ‘don’t wait, go donate’ appears on the screen.

This advert is a way to broadcast our campaign which helps complete learning objective 5.2.

charity work

Dear the Wymondham and Attleborough Mercury,

                                         We are writing to ask you if we can put an advertisement in your newspaper. We are studying creative and media at school and one of our tasks is to help a local charity shop by creating posters, leaflets and adverts and we’d be very greatfull if you’d consider putting the enclosed advert into your newspaper. This would be helping the local charity, Quidenham Children’s Hospice, to raise donations and gain income.

Dear the Wymondham and Attleborough Mercury,

                                         We are writing to ask you if we can put an advertisement in your newspaper. We are studying creative and media at school and one of our tasks is to help a local charity shop by creating posters, leaflets and adverts and we’d be very greatfull if you’d consider putting the enclosed advert into your newspaper. This would be helping the local charity, Quidenham Children’s Hospice, to raise donations and gain income.

Charity Shop.

In the video we watched Mary Portas go into a charity shop and find reasons why it isn't making as much money as it should and start to make changes to it.The charity shop she went into only sold about 15% of it's donations as people donating were donating rubbish and junk and the staff had to pay for the bins to be emptied twice a week which costs £90,also the stuff was all over the place and not very organised,she changed all this and now the chartiy shop makes alot more money.We discussed how we could improve the local charity shops and we came up with things like; posters,leaflets,talking to local newspapers and better window displays to make it more customer friendly:).