Thrughout the process of planning my campaign you must regularly moniter my progress and examine my achievments and aims.
I must constantly ask myself if im achieving what i set out to achieve and if not,why? Then i should ask what i need to do to either get nearer to achieving my intentions.
I must actively use my reflections to inform,shape or modify my work as i think is appropriate.
When the campaign is over i should include an investigation into the effectiveness of my campaign.This could be carried out by gathering feedback from my target audience using methods such as questionnaires or focus groups.
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