Campaign Brief.

Campaign Brief


During our campaign project we were set a task to design our own campaign to help a local charity, our groups being quidenham hospice. Before we got in contact with them we had to research them,find out what they did. We had to research a couple of other charities aswell such as NSPCC.  We then had to get in contact with our charities explain to them that we were creating a campaign that would bring in better donations to them because we found out that charities can only put out 20% of what is donated to them which is not alot. We knew this becasue we watched a video, mary queen of shops, showing how some charity shops get donated things such as dirty nappies and broken toys.
             For our campaign we had to design a poster and a leaflet (and were wncoraged to make a video journal) where we included unique things about our charity, such as, our chairty was the only one that took electrical goods. We also had to create another poster to put up around school to ask people for donations,so when we made a poster we had to take into account our target audience which would've been teenagers ranging from 11-18, and when and where to bring them in, this was unfortunatly unsuccessful but we have written a letter to them explaining why we think this e.g it was to near christmas and there were loads of campaigns and charites asking for donations.
             While we were doing this we also had to create a performance and workshop for a local school to encourage them to 'share' or donate good quality old toys, we did this by playing games,such as hide the toys,where they had to find the hidden toys and if they found more than one, they had to give one away to their friends. I thought this would be a good way of getting a point across, especially to young children because playing games grabs there attention and they enjoy it and would hopefully learn something from it. In the end it was a success,the children enjoyed themselves and when we asked them if they had learnt something, the majority put their hands up.
            We used to have more regular contact with our charity because we could go and see them before,but we haven't been into town for a while so we were encouraged to write letters which we wrote, but never got round to sending so we will have to resume contact with them soon and update them on whats happened before we move onto the next project.