Children in needs aim is to make a positive change to the lives of disadvantaged children and young people right here in the UK. Their vision is a society where each and every child and young person is supported to realise their potential.
In 2009, The BBC Children in Need Appeal raised over £39 million which will be used to support projects across the UK and for every penny you gave the charity, a penny will go towards projects helping disadvantaged children in the UK. We are able to make this promise because the charity uses its investment income and Gift Aid to cover all running costs. Every year, thanks to public donations and the amazing efforts of fundraisers, schools, businesses and our corporate partners, we are able to provide support to thousands of youngsters aged 18 and under. Its target audience is therfore everyone,mainly adults but they like to get children involved in fundraising so the website is colourful and the idea of Pudsy Bear is good because everyone now connects the two and whenever you see the bear you connect it with the charity and vice versa.
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